CHAPPYWRAP
THEIR STORY
Founded in 2006, ChappyWrap is run by a mother-daughter team that prides themselves on high-quality blankets that are cozy, warm, and versatile. ChappyWrap’s mission is simple: spread comfort to everyone, everywhere with the world’s best blankets.
Shorebird Media helped ChappyWrap reach new audiences, increase conversions, and reduce CPA.
Return On Ad Spend
Decrease In Cost Per Purchase On Instagram
Increase In Average Order Value
Campaign Goal
ChappyWrap wanted to drive brand awareness among a younger demographic and boost purchases of their new summer 2019 collection.
Our Strategy
ChappyWrap partnered with Shorebird Media to develop a multi-phase campaign on Facebook and Instagram leading into the summer season.
Phase 1 consisted of teaser ads featuring eye-catching lifestyle images along with the messaging “A New Chappy Chapter” to build buzz around the brand’s new look. The ads targeted women, age 25-34, based on their customer persona.
Phase 2 featured ads in carousel format and single images, featuring both lifestyle and product shots to introduce the summer 2019 collection.
Phase 3 included ads in the Carousel and Collection format highlighting individual blankets to focus on the quality and craftsmanship of the product. Each ad had a “Shop Now” call-to-action button that linked to specific product pages on the brand’s website.
Our Tactics
Custom & Lookalike Audiences
Core Audiences
Remarketing
Collection Ads
Carousel & Image Ads