ASHA
THEIR STORY
ASHA designs and produces fine fashion jewelry and apparel handcrafted in New York, Florence, and Thailand. ASHA’s pieces have been featured in Vogue, Elle,
Restructured ASHA’s holiday campaign strategy resulting in a 61% reduction in their cost per purchase.
Increase In Revenue
Increase In ROAS
Campaign Goal
Increasing direct to consumer sales. ASHA sought to boost sales by showcasing their custom jewelry and apparel collection during the holiday season.
Our Strategy
Shorebird Media recommended that ASHA restructure their campaign strategy to improve their sales performance.
Reviewed ASHA’s existing performance and advertising goals
·Diversified audience targeting to include lifestyle interests and Lookalike audiences
·Set up Advantage+ Catalog ads to automatically create personalized ads to shoppers
Monitored the results of the campaigns and making optimizations as needed